The changing face of funerals
Natural Burial Grounds
Video tutorial: Natural Mossed Wreath
Video tutorial: Hand-tied bouquet for a coffin. Extension: how to make creative use of hand-ties
Task: Make a natural mossed wreath
Business Task: Research your local natural burial grounds
Working with undertakers
Undertakers and their florists: interviews with different types of undertakers
Finding undertakers who are on the same page as you
The order process and who does what.
When you work closely with an undertaker - communication
Talking to the bereaved
Talking to the bereaved about flowers
The importance of a price guide
Video tutorial : The Sheaf
Task: Make a sheaf
Business Task: Research your local undertakers
Business task: make a price guide for your funeral flowers using Canva
Photography and why it is important
Photography basics
Photography etiquette
Showing your funeral work: physical marketing
Showing your funeral work: digital platforms
Make your own marketing materials - Video tutorial for Canva
Video tutorial: Silver Birch Heart Wreath - making the base
Video tutorial: Silver Birch Heart - dressing the woven base
Task: Make a heart wreath
Business task: design a flyer or postcard to promote your funeral flowers
Creative tributes
More alternative mechanics
Social media and why it matters
Talking about funeral flowers
Video tutorial: The Miriam - a deconstructable casket spray
Video tutorial : Eco casket spray
Task: make a casket spray
Task: creative tribute
Business task: Instagram post
Getting found online - Search Engine Optimisation (SEO)
Doing flowers YOUR way
Video tutorial: How to make a simple ivy garland
Video tutorial: How to make a swag
Video tutorial: Attaching flowers to a wooden or woven coffin
Task: Make swags and attach to a woven or wooden surface
Business task: Write a blog post about funeral flowers
Before you go....
Funeral Flowers FAQs
Pricing properly and and why only you can do it.
Basic Hand tied bouquet technique
Mossing a wreath base
Flower meanings and superstitions
Mini garlands using flower crown technique
Instagram caption texts #naturalfuneralflowers
Resources
Includes: full year of access to the complete materials: video tutorials, marketing advice and practical assignments to help you develop your business. Join the closed facebook group for course participants to compare notes and experience with your classmates.
£150.00
You subscription to the materials is valid for 12 months from the date you start but you will have ongoing access to the accompanying facebook group so can chat with other course participants and get advice on there.
No. The course is designed so that you learn and try out new techniques, and develop these without the pressure of producing them to order. There is a closed facebook group to accompany the course where you can share experiences and feedback with other supportive course participants. While Carole will not be giving individual feedback, she may step in to the Facebook group to assist the whole class with general issues, and it's also possible to contact her via her Tuckshop Flowers website if you're interested in booking virtual or actual 1:1 sessions to further develop what you have learned online if you'd like to take it further. You can also find details of any scheduled physical group workshops on her website.
The course is designed for those who are (or who are intending to be) self-employed florists. It therefore assumes some knowledge of basic techniques like hand-tied bouqets and mossing wreaths. However, in the appendix you'll find links to helpful resources if you need help with these. As a self-taught florist herself, Carole is a firm believer that you can go a long way fuelled by a passion for your subject and a will to learn.
The course is as much about the business of funeral flowers as it is about the floristry itself - it's designed for self-employed florists wanting to expand their range of funeral work and to market their business effectively.
The aim of the course is to give you tools and techniques to confidently create unique flowers based on conversations with your clients, so while Carole talks you through her own ways of working and shows you how she creates different designs, the course does not provide stem counts and step by step instructions - except for how to construct the Miriam Deconstructable Casket Spray.
The focus of the course is on how to make funeral arrangements without the use of floral foam. Some designs are new and innovative, like the deconstructable casket spray, whereas others offer eco-friendly alternatives for making traditional arrangements like wreaths and coffin toppers.
No. They're about offering more natural, personal and greener choices to clients who may have chosen any kind of funeral from a green burial to a traditional interment or cremation.
If you go to the free preview unit in the Course Curriculum above, you'll find a list of all the materials and resources you'll need access to for the course.
While some information about what types of flowers last well in different arrangements is covered in the video tutorials, this course is not intended to be a guide to flower choices. It assumes that you already work with flowers and have good working knowledge of your materials. It is beyond the scope of this course to offer a definitive guide to flowers for cutting.
Carole Patilla