The changing face of funerals
Natural Burial Grounds
Video tutorial: Natural Mossed Wreath
Video tutorial: Hand-tied bouquet for a coffin. Extension: how to make creative use of hand-ties
Task: Make a natural mossed wreath
Business Task: Research your local natural burial grounds
Working with undertakers
Undertakers and their florists: interviews with different types of undertakers
Finding undertakers who are on the same page as you
The order process and who does what.
When you work closely with an undertaker - communication
Talking to the bereaved
Talking to the bereaved about flowers
The importance of a price guide
Video tutorial : The Sheaf
Task: Make a sheaf
Business Task: Research your local undertakers
Business task: make a price guide for your funeral flowers using Canva
Photography and why it is important
Photography basics
Photography etiquette
Showing your funeral work: physical marketing
Showing your funeral work: digital platforms
Make your own marketing materials - Video tutorial for Canva
Video tutorial: Silver Birch Heart Wreath - making the base
Video tutorial: Silver Birch Heart - dressing the woven base
Task: Make a heart wreath
Business task: design a flyer or postcard to promote your funeral flowers
Creative tributes
More alternative mechanics
Social media and why it matters
Talking about funeral flowers
Video tutorial: The Miriam - a deconstructable casket spray
Video tutorial : Eco casket spray
Task: make a casket spray
Task: creative tribute
Business task: Instagram post
Getting found online - Search Engine Optimisation (SEO)
Doing flowers YOUR way
Video tutorial: How to make a simple ivy garland
Video tutorial: How to make a swag
Video tutorial: Attaching flowers to a wooden or woven coffin
Task: Make swags and attach to a woven or wooden surface
Business task: Write a blog post about funeral flowers
Before you go....
Includes: full year of access to the complete materials: video tutorials, marketing advice and practical assignments to help you develop your business. Join the closed facebook group for course participants to compare notes and experience with your classmates.
I was looking for a course to do in the winter months that expanded my knowledge and the types of flower arrangements I could offer. I am so glad I did this ...
Read MoreI was looking for a course to do in the winter months that expanded my knowledge and the types of flower arrangements I could offer. I am so glad I did this one, it covers everything you need to know about funeral flowers, clients, undertakers, websites, marketing and much more. I felt the value of the course was exceptional given the extent of content and furthermore I would recommend it to anyone who is growing or farming flowers for selling to the public. There are so many transferable skills to other areas of the flower business and Carole is soo easy to watch and listen to that I often caught myself nodding or talking back as if she were in the room with me. Loved every minute of it and it definitely gives you all the skills and confidence you need to add funeral flowers and arrangements to your repertoire. I honestly can’t recommend the course highly enough.
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Read LessCarole has created the ultimate guide to creating funeral flowers. She covers every subject - from flower design to getting the best from your website: from...
Read MoreCarole has created the ultimate guide to creating funeral flowers. She covers every subject - from flower design to getting the best from your website: from dealing with undertakers to top photography and business hints - in an easy, confident style. It’s like learning a new skill with a friend.
Read LessThis course was just what I was looking for and more. Carole breaks down funeral flowers into sections that are easy to understand and takes you on a journey...
Read MoreThis course was just what I was looking for and more. Carole breaks down funeral flowers into sections that are easy to understand and takes you on a journey that covers all aspects of this type of work. The video are particularly useful and inspires you to 'have a go' where perhaps you may not have had the confidence to try before. Thoroughly recommend this course, it has certainly given me direction of where I want to go with my flowers
Read LessI have found this course extremely accessible and informative. I have now added more arrangements to my existing portfolio and feel more confident to tackle ...
Read MoreI have found this course extremely accessible and informative. I have now added more arrangements to my existing portfolio and feel more confident to tackle the unknown. Following all of Carole's advice on approaching Funeral Directors, I now have two Funeral Directors who are interested in recommending my flowers. I have thoroughly enjoyed developing my skills and moving my business in this direction.
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You subscription to the materials is valid for 12 months from the date you start but you will have ongoing access to the accompanying facebook group so can chat with other course participants and get advice on there.
No. The course is designed so that you learn and try out new techniques, and develop these without the pressure of producing them to order. There is a closed facebook group to accompany the course where you can share experiences and feedback with other supportive course participants. While Carole will not be giving individual feedback, she may step in to the Facebook group to assist the whole class with general issues, and it's also possible to contact her via her Tuckshop Flowers website if you're interested in booking virtual or actual 1:1 sessions to further develop what you have learned online if you'd like to take it further. You can also find details of any scheduled physical group workshops on her website.
The course is designed for those who are (or who are intending to be) self-employed florists. It therefore assumes some knowledge of basic techniques like hand-tied bouqets and mossing wreaths. However, in the appendix you'll find links to helpful resources if you need help with these. As a self-taught florist herself, Carole is a firm believer that you can go a long way fuelled by a passion for your subject and a will to learn.
The course is as much about the business of funeral flowers as it is about the floristry itself - it's designed for self-employed florists wanting to expand their range of funeral work and to market their business effectively.
The aim of the course is to give you tools and techniques to confidently create unique flowers based on conversations with your clients, so while Carole talks you through her own ways of working and shows you how she creates different designs, the course does not provide stem counts and step by step instructions - except for how to construct the Miriam Deconstructable Casket Spray.
The focus of the course is on how to make funeral arrangements without the use of floral foam. Some designs are new and innovative, like the deconstructable casket spray, whereas others offer eco-friendly alternatives for making traditional arrangements like wreaths and coffin toppers.
No. They're about offering more natural, personal and greener choices to clients who may have chosen any kind of funeral from a green burial to a traditional interment or cremation.
If you go to the free preview unit in the Course Curriculum above, you'll find a list of all the materials and resources you'll need access to for the course.
While some information about what types of flowers last well in different arrangements is covered in the video tutorials, this course is not intended to be a guide to flower choices. It assumes that you already work with flowers and have good working knowledge of your materials. It is beyond the scope of this course to offer a definitive guide to flowers for cutting.
